Airbaltic Dreams is an exclusive, limited time offer available for all future passengers. It’s not another sales campaign, it’s a premium happening, where everybody can invest in their dream holiday with exceptional prices.
creative direction; art direction; design; animation
The three-part carousel is almost like a mini-story: acquainting something new, scheduling a meetup and discovering new opportunities to be spontanieous.
“Dreams” communicates that this is something you’ve probably dreamt of: a wonderful fantasy of having an adventure somewhere totally new. This isn’t just another discount sale, this is something more. It’s appreciating every single Airbaltic customer and giving them a chance to make their dreams come true by participating in this once-in-a-lifetime value campaign.
Using destination-specific designs, we can create nearly unlimited variations of the same ad.
These ads will direct you to a landing page. Maintaining the same art direction, the website will look clean and simple to use. A friendly hello, a simple UI to query your desired destinations and some added information about the campaign.
Providing an anxiety-free browsing experience, the more obvious and straightforward the page, the more willing people are to use it.
The “hello” portion of the page can provide many variations of the same landing page.
All of this works animated as well. Example: 6s Youtube bumper.