I’ve been a creator since 2003 and worked as a designer and an art director since 2012. Almost 20 years later, I am still finding new solutions for old problems, actively improving technique and implementing the latest technology. However, three key principles will always be the foundation of my work:

Visual communication. The process of conveying messages, ideas and concepts through visual elements such as colour, typography, layout and imagery. Visually appealing designs capture attention, engage viewers and communicate information clearly.

Branding and identity. Building a strong brand identity is essential for businesses and organizations. Creating and maintaining a consistent visual identities that reflect the brands values, personality and objectives. Ensuring that all visual assets align with the brands identity over various mediums is crucial.

Problem solving with creativity. At the core, I am a problem solver. Analyzing clients’ requirements and understanding target audiences help coming up with innovative design solutions that address specific challenges. Creativity, paired with technical skills and experience, enables tackling complex visual problems by creating unique and impactful designs.