Promotional campaign to boost local tourism during the summer of 2020. With mandatory lockdowns all around the globe, the native population was inspired to postpone their vacations abroad and enjoy local sightseeing instead.
video edit; animation
Main TV spot, 60s
The lack of human connection during the first year of the pandemic is quite bluntly represented in the video by splitting the clip in half with similar, yet separate actions performed by the protagonists. The diverse selection of locations acts as a moodboard, giving you inspiration while also highlighting the vast selection of beautiful places to go in Estonia. This concept was developed by creative director Kaarel Grepp, with an accompanying soundtrack by Trad.Attack!
Instagram Story narrative mode.
YT preroll.